My quick summary of the book: Either crush, or be crushed. The amount of data is growing faster than ever. Data Crush by Chris Surdak explains why this is happening and provides a roadmap for keeping your business on the right side of the tidal wave of data. A key observation Surdak shares is that:The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them.
In other words, you either take advantage of new technology and new data, or, your competitors will, and you may be out of business.














